Thinking of selling your home in the South Bay? Whether you're in Redondo Beach, Hermosa, Torrance, or beyond—pricing and timing are everything. That’s why we use the Compass Proprietary 3-Phase Marketing Strategy, a unique selling approach developed to help you maximize your home’s value while minimizing days on market.
What Makes the Compass Strategy Different?
This exclusive home selling program—only available through Compass agents—is modeled after the successful techniques used by real estate developers and luxury homebuilders. It’s a step-by-step method that gives you more control, less risk, and the highest potential return.
📌 Phase 1: Compass Private Exclusive (Sell Smart, Stay Private)
Before your home is listed publicly, it’s quietly shared with Compass’s private network of 30,000+ top agents and qualified buyers.
Benefits of the Private Exclusive phase:
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Test Your Price Strategically: Gather feedback from agents and buyers without racking up public days on market.
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Protect Your Privacy: Perfect for off-market sales or sellers who value discretion.
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Build Demand Early: Create anticipation among serious buyers who are already looking.
This phase is especially popular among high-end homeowners and South Bay sellers who want to soft launch their listing before going live.
🧲 Phase 2: Compass Coming Soon (Create Buzz Before Launch)
Once your home is prepped and professionally photographed, we showcase it as a “Coming Soon” listing—giving you exposure without triggering the MLS clock.
Why Coming Soon listings are powerful:
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Maximize Buyer Attention: Show up early on Compass.com and agent search portals.
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Zero Days on Market: No pressure while you build demand.
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Gauge Buyer Engagement: Get real-time insights on interest and adjust pricing if needed.
This stage allows sellers to fine-tune their marketing strategy based on actual buyer behavior.
🚀 Phase 3: Go Live on the MLS and Major Platforms
Armed with data and early interest, your listing is officially launched on the MLS, Zillow, Realtor.com, Redfin, and hundreds of other channels.
At this final stage, your home benefits from:
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Maximum Visibility: Reach the broadest possible audience.
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Refined Pricing Strategy: Use buyer feedback to list competitively.
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High Confidence: Launch with momentum, not guesswork.
Why It Works: Real Results from Compass Data
According to internal Compass statistics (Jan–Dec 2024):
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🔺 Homes sold using this strategy closed at 2.9% higher sale prices
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⏳ They sold 20% faster than traditional listings
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📉 They were 30% less likely to need a price reduction
For a more in-depth understanding of this strategy, you can watch the following video:
https://www.youtube.com/watch?v=eIEzfrLT410
Ready to Sell Smarter in the South Bay?
If you’re preparing to sell in Hermosa Beach, Redondo Beach, Manhattan Beach, Torrance, or the surrounding coastal cities, this proprietary strategy gives you an edge in today’s competitive real estate market.
📞 Contact Lenny LaRocca & Teodora LaRocca
📍 Local Real Estate Experts at Compass
📧 [email protected] | ☎ 310-698-6444
